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A harmony of urban strength and rural richness

Diversity of lifestyles through co-existence of urban and rural elements

Diversity of lifestyles through co-existence of urban and rural elements.

Toyota City has the best of both worlds, with an urban district where industry and population are concentrated and a rural district blessed with a wealth of nature, history and culture.

The rural district keeps old-fashioned ways of life and unique values which are absent in the urban district. In Toyota City, we are realizing the creation of new values through the circulation of people and materials between urban and rural districts while proceeding with the town development that allows residents to live according to their ever-diversifying lifestyles.

We support “a lifestyle of living side by side with nature” through proactive exchange between urban and rural districts.

We support “a lifestyle of living side by side with nature” through proactive exchange between urban and rural districts.

In order to make the most of Toyota City’s unique geographical conditions, where urban and rural districts are very closely situated and the two can share each other’s advantages, we promote exchange of people and materials between them. We do so in order to help urban residents learn and experience traditional lifestyles of people living in rural villages and making a living through agriculture and forestry in an enjoyable way. In particular, with the ‘Shinmori Satoyama Koryujuku’ initiative, which addresses the joint action of urban and rural residents to propose and practice new rural lifestyles, and is based at ‘Satoyama Kurashi Taiken Kan ? Suge-no-Sato’ (Suge-no-Sato Rural Life Experience Centre), exchange between urban and rural districts is encouraged through interaction of people. This is done by holding a variety of interesting lectures and workshops, on themes such as rice and vegetable growing, buckwheat noodle making, and mountain leisure, that utilize local resources in the best possible way.

Photo:Suge-no-Sato
Suge-no-Sato

Photo:Oiden Sanson Center
Oiden Sanson Center

We promote the establishment of visible and trusting relationships through various exchange programmes.

A number of exchange programmes conducted by citizens, communities, organizations and corporations are being set up in Toyota City, including agricultural and forestry experience programmes accepting participants from trade unions of corporations and citizen’s groups from urban districts. In order to further accelerate such exchange between urban and rural districts, we established ‘Oiden Sanson Center’ as the apparatus of match-making various exchange programmes such as one for experiencing agriculture/forestry, one for living in a rural village, or one for corporations’ welfare/social contribution activities, to the most suitable participating parties, according to their preferences. As such, active exchanges are effectively promoted.

We support settlement in the rural district by preparing a number of systems.

Our efforts to support rural settlement include the Vacant House Information Bank System which provides registered information on vacant houses to those who wish to move to the area and Grant towards Housing Acquisition in Rural Area, a grant offered to cover part of housing acquisition costs for those who meet certain criteria. There is a wide range of supportive systems available.

Vacant House Information Bank System

Information on registered vacant houses in the rural district is provided to interested potential tenants. So far 59 houses have been registered and 35 tenancy agreements have been concluded through the system (as of end of January 2014).

Grant towards Housing Acquisition in Rural Area

A grant is provided to cover part of the housing acquisition cost for those who meet certain requirements such as newly acquiring a house within rural areas.

Semi-mountainous Area Vacant House Renovation Grant

A grant is provided to cover part of the renovation cost for the vacant houses with which rental agreements are concluded via the Vacant House Information Bank System and so forth.